GM & Safe Kids Worldwide Mark 15 Year Partnership

The General Motors Foundation, General Motors and Safe Kids Worldwide celebrated 15 years of the Buckle Up program a few weeks ago.  The program has helped reach millions of parents and caregivers and their young passengers during a rapid evolution in auto safety technology.

through the Buckle Up program, (the nation’s most extensive multifaceted child passenger safety program) Safe Kids, the GM Foundation and GM continue efforts to keep children and families safe in and around cars.

“The GM Foundation’s 15 year commitment to Safe Kids Buckle Up is a sterling example of corporate social responsibility at its best,” said Kate Carr, Safe Kids President and CEO. “There is no doubt that countless child fatalities and injuries have been prevented as a result of this partnership and the GM Foundation’s long-term dedication to it,” Carr added.

The Safe Kids Buckle Up program began with a focus on child safety seat checks at GM dealers. Over the past 15 years, it has grown into a multifaceted program that addresses child safety in and around vehicles. To date, certified experts at nearly 80,000 car seat checks have inspected more than 1.5 million car seats for proper installation. Additionally, more than 550,000 car seats have gone to at-risk families, many at no cost through the NAACP and the National Council of La Raza; and more than 22 million people have been exposed to the program’s events and outreach activities.

The Buckle Up program also includes:

  • 118 mobile child safety vans, completely equipped to conduct child passenger safety events;
  • 500 permanent child safety seat inspection stations, including at GM dealerships;
  • Spot the Tot and Never Leave Your Child Alone, programs aimed at preventing fatalities and injuries to children in and around vehicles;
  • Safest Generation (for kids 11 and 12) and Countdown2Drive (ages 13 and 14) to address the needs of older children and their families; and
  • Activities that advocate for stronger state child passenger safety laws.

“The safety initiatives created through our partnership help ensure that our nation’s youth are protected from the time they are infants to teenagers getting behind the wheel for the first time,” said GM Foundation President Vivian Pickard. “These initial lessons instill good safety habits that last a lifetime.”

For parents who want assistance, Safe Kids hosts car seat inspection events across the country throughout the year. Parents are invited to bring their car, child safety seat and child to an event in their area where certified child passenger safety technicians provide one-on-one “hands-on” help with installation. Parents and caregivers can locate an event in their community by visiting the Safe Kids website.

LaSorsa Chevrolet
3510 Webster Ave.
Bronx, NY 10467
(800) 743-1788

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