When Chevrolet launched its subcompact Sonic, it made a splash with a bright paint Inferno Orange. The metallic citrus shade was a genuine retina searer, featuring prominently in the car’s early marketing efforts. But Inferno Orange is now gone from the Sonic’s order sheets, and the rest of the car’s color palate is more traditional.
Chevrolet has just announced that it will begin releasing a range of limited-edition short-term paint colors beginning with the “chromatic plum” shade, Deep Magenta Metallic. The striking hue came about after witnessing the successful launch of the Chevy Spark in Techno Pink. The special paint will only be available from August through October.
Chevrolet says that Deep Magenta Metallic will be followed up by Cool Blue, a shade the company describes as “a grayish, dirty blue.” The latter will be available from November until March, and another new shade, Dragon Green, will join the Sonic’s permanent color choices sometime in the first quarter of 2014.
Source: Auto Blog
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